Make Your Business Stand Out From the Competition

Updated: May 26

Let's be honest, there are tons of other businesses who offer the same product or service as you. Do you think I’m the only brand photographer out there? HECK NO! So how do you make sure your business stands out so you get the sales? It’s simple - by creating a brand.

It is your unique brand that makes you stand out and attract customers, not the product or service that you sell.

So what is a brand and how do you create one?

Strong branding is so much more than colours and a logo. A brand is the way a company, organization, or individual is perceived by those who experience it. Another way of thinking about it:

"Your brand is what people say about you when you leave a room" – Jasmine Star

Branding has the power to shape how customers perceive your brand and how they engage with your business.

Okay, can we just pause for a second…because THAT is what excites me about this business! In a world where we have very little control, WE CAN CONTROL OUR BRAND!


You can’t control what you aren’t sure of. If you aren’t crystal clear on your brand (i.e. not 100% clear on how you want to be perceived) you will continue to feel like you are throwing spaghetti at the wall and seeing what sticks.

Here are the steps to creating a brand:

  1. Identify your strengths and talents

  2. Identify your core values

  3. Define your purpose

  4. Identify your ideal customer

  5. Identify the impact you want to make

  6. Define your niche

  7. Understand what makes your process unique

  8. Learn how to tell your story

  9. Combine your passions

  10. Continue to be yourself

Your brand won’t be created overnight and your brand will evolve as your business grows. Branding is a core pillar of your business and one that is worth investing in. I like to think of it as the foundation that create a solid launching pad for business growth tactics and strategies.

Make sure to follow me on Facebook and Instagram @jocelynphillipsbranding, so I can help you along your branding journey. Want me as your coach so you get there faster? Book a Discovery Call and let’s get to work.


Business coaching and personal brand photography for passionate entrepreneurs who believe in profit AND purpose.

Based in Burlington, Ontario.  Available for travel.