What To Expect From This Workbook
Building an effective and authentic brand strategy is about understanding who you are, who you serve and the problem you solve.
Getting clarity on your dream customer is an extremely important step to building an effective brand strategy.
This workbook will help you narrow down who you’re actually targeting, making it easier to connect, convert and help your audience.
1 / WHO Is Your Dream Customer
It's time to dream! Get crystal clear on what type of customer you would want to work with over and over again. Don't be afraid to niche!
2 / WHAT Problem Do They Have
This workbook uses questions to prompt you to consider the thoughts and feelings of your dream customer. What they think they need may not be what you know they need.
3 / HOW Will You Help
Identifying how you help will give you language you can use in your marketing to attract the right people.
JOCELYN PHILLIPS BRANDING
Strategy and soul. Design and execution.
Aesthetics and conversion. You can have it all.
© Jocelyn Phillips 2023 | Design by JOCELYN PHILLIPS BRANDING | Photos by JOCELYN PHILLIPS BRANDING