Passionate, playful and ambitious were just some of the brand words Jessica wanted reflected in her photos. During our planning call we discussed her business goals and made a plan for creating content that would allow her to use these photos as she leaned into this next level of her business. 
 

Jessica was open to getting creative during the shoot which made for some really fun and unique shots. Planning is so important when creating strategic brand images. My general rule is to have about 80% of our shoot completely planned out and leave about 20% for creativity and flow.