Ready to get dressed for your branding session and don't know where to start?
Not to worry, I'm here to help! Here are a few tips to help you decide what
to wear for your session.
01/ Your Colour Profile Should Reflect Your Brand
Having photos where the colours match your overall business style can be useful for your future branding needs. I personally have bright pinks and Tiffany Blue's throughout my website and these
photos really accented my brand
persona which I would label as "playful
If you don't have well established brand
colours, or prefer neutrals THAT IS
OKAY! Never feel you need to add a
pop of colour to your clothes. If you
are going to do colour - commit to
colour. Don't add a red shoe or pink hat
just cause you think you need colour,
this often looks messy and makes your outfit look disjointed.
We also love a monochrome look! Keep your looks in one colour family or in the world of neutrals.
02/ Keep Your Accessories to a Minimum
Adding too many accessories or components can look messy. Outfits with too much can also look outdated faster than outfits that are simple and well thought out.
03/ Start With One Piece and Build
Start with a dress, a top, a blazer etc. then build from there. I recommend keeping your base piece one colour as this will be easier to build on.
When building your look make sure to create balance. A tight style underneath looks good with an oversized topper like a blazer. If you wear a wide leg pant, pair with a tighter top.
04/ Don't Be Afraid to Get Playful
If you want to add some playfulness to your look, add a pattern rather than just a colour. Do a dainty floral dress and neutral coloured shoes. Add a zebra print shoe to a neutral outfit. But make sure you make it intentional.
Don't be afraid of oversized! It will not make you look bigger in pictures - that is a misconception! Rather, this adds texture and balance to your look - especially if you have a primarily tight look.
Rather than doing a "pop" of colour, do a few different colours together. Think contrasting colours. If you do a pink, pair with a yellow. If you do a blue, pair with an orange.
05/ Hire a Professional Stylist
A professional stylist can help create customized outfits that reflect your brand. The goal is not to make you simply "look" professional or like you just stepped off the stage of New York Fashion Week. The goal is to find outfits that fit you best and not to try to fit you into a style that doesn't suit who you are.