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What Is Negative Space?


Photos with negative space can be incredibly versatile and effective in marketing for various purposes. Here are specific examples of how they can be used.

  1. Social Media Ads: Negative space in images allows for clear, bold text overlays that communicate the marketing message directly, making the ad stand out in busy social media feeds.

  2. Website Banners: On a website, banners with negative space can direct the viewer's attention towards a call-to-action (CTA) button or important announcement, reducing distraction and improving conversion rates.

  3. Email Campaigns: In email marketing, images with negative space can make the emails look cleaner and more professional. This space can be used to insert concise messages or CTAs that catch the reader’s eye.

  4. Product Catalogs: Using negative space around products in catalogs or online stores highlights the product details, making them more appealing and easier for customers to focus on.

  5. Print Marketing & Outdoor Ads: Negative space makes the key message more readable from a distance, ensuring that the advertisement is effective even at high speeds or from far away.

  6. Packaging Design: On product packaging, negative space can help to create a sense of luxury or simplicity, making the product stand out on crowded shelves by focusing attention on the brand logo or essential product information.

  7. Editorial Content: For blogs, magazines, or online articles, photos with ample negative space can serve as engaging headers or section breaks, making the content more visually appealing and easier to navigate.

  8. Event Promotions: For promoting events, images with negative space can focus attention on the event details (like date, location, and name) by providing a clean background that enhances readability and aesthetic appeal.

Each of these examples leverages the power of negative space to enhance the effectiveness of marketing materials across various platforms and formats.

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Hello, I'm Jocelyn Phillips

I get it, the stakes are high! This business isn't just about you, it's also about all those other people whose lives you want to make better. You deserve to see your business succeed and I want to help you make that happen.​
My passion is helping people who, just like me, believed in something so much that they just had to dedicate their lives to it. People who love what they do so much that they took a risk, and will do anything to make it work. People like us, people with a story to tell, people with lives to change. I've distilled my learning and lessons into the work I do with my clients so they can take the shorter pathway to success.



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